What you should know about working in tech sales

Table of Contents
    Add a header to begin generating the table of contents

    The world of sales is constantly changing, never stagnant, which is especially true in the area of technology sales. With new disruptive technologies continually entering the market, tech salespeople must adapt on the job, whether it’s in terms of the products and services they offer or the clients they work with.

    Companies have begun to recognise the value of having specialists in these jobs as technical sales needs have expanded in recent years. The demand for people who know how to succeed in tech sales roles has increased as technology evolves and grows, whether they’re bringing in expert sales personnel through IT & technical sales recruitment or building for the future with entry-level or graduate technical salespeople.

    Having a technical sales specialist on staff is critical for bringing in new business and growing sales teams in order to keep up with changing technological needs. In addition, working in sales can allow those with a technical background to start a new profession in a fast-paced workplace with many opportunities.

    With Pulse Recruitment, you can learn more about the world of tech sales and everything you need to know about working in one of the most advanced businesses around. We specialise in technical recruitment, combining a unique background of understanding the latest technology with interpersonal skills to identify the best tech salespeople.

     

    What exactly is the technology sales industry?

    Tech sales is a relatively recent industry that arose in response to the emergence of new sectors such as FinTech and software as a service (SaaS). This shift in demand necessitated hiring new sales experts with the specialised technical expertise of both products and software.

    A technical sales position entails efficiently connecting with customers in order to sell the value of technological products and services. It’s about effectively expressing why and how a piece of technology could offer value to a clients business by understanding their demands and problem spots. Whether it’s marketing cloud solutions to B2B audiences or impacting IT solutions to consumers, specialised knowledge and a persuasive, welcoming demeanour are essential.

    Working in tech sales also entails keeping up with any and all changes within the industry. It’s a very reactive industry, so you’ll need to keep your ear to the ground to keep your knowledge fresh and up to date. Tech salespeople must also be able to answer technical enquiries and effectively present information to both the sales team and customers in a language they understand, keeping in mind that not everyone has the same level of technical knowledge.

     

    Types of technical sales jobs

    Technical sales jobs can be filled by anyone, from a recent university graduate with the natural technical aptitude to someone who has spent years working in IT and is looking for a change. Here are a few examples of the types of positions that a modern sales team requires.

     

    Graduate of software technology sales

    Many tech start-ups will be looking for graduates with a passion for technology who can market various software goods to businesses. This profession is an excellent stepping-stone into the industry since it makes use of the tech abilities that modern graduates have grown up with. In addition, it usually offers a progressive training scheme as well as hands-on experience.

     

    IT sales Executive

    IT sales positions can be found in both the B2C and B2B sectors, and they require both technical and sales expertise. Because of the nature of the job, you must be aware of all areas of the client journey, including:

    Pre-sales: Gaining an understanding of the customer’s demands and sharing your expertise.

    Sales: Demonstrating why the customer requires the technical product and proposing a solution that is beneficial to both sides.

    Post-sales: Maintaining contact with customers in order to provide further technical support, which is a crucial component of the process when working with complex technology.

    B2B technical sales manager

    Technical sales managers are critical within any firm, leading the team and driving change in response to shifting tech demands. They have a specialised understanding of a field, such as FinTech, and past experience in both tech and traditional sales. The responsibilities of a tech sales manager, who is in charge of managing an entire team, include:

    • Developing and executing a sales plan
    • Identifying new business opportunities and developments
    • Identifying team weaknesses and promoting professional growth through training
    • Developing a strategy for new technologies and advancements
    • To boost ROI, keep track of sales productivity and success
    • Regular sales reports are used to communicate with senior management

     

    Skills necessary to work in tech sales

    It’s critical to look for a unique combination of abilities when hiring for a technical sales position. It’s not easy to come by, but at Pulse Recruitment, we look for people who aren’t simply salespeople or just technically savvy; but have a mix of the two. We recruit tech salespeople who have a great understanding of technology and strong soft skills, resulting in powerful selling ability.

    When hiring for sales positions, there are some various fundamental skills to look for, including:

    • Product knowledge on the technical side
    • Clear communication of technical information
    • Understanding the customer needs and wants
    • Business-minded outlook
    • Awareness of new opportunities
    • Problem-solving

    It’s critical to find a balance between solid sales skills and excellent technical understanding when choosing a tech sales specialist.

     

    READY FOR A GAME-CHANGING CAREER OR TEAM ENHANCEMENT?

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Boost Your Resume with Sales Skills

    In today’s competitive job market, having a standout resume is crucial for securing employment opportunities. One effective way to enhance your resume and increase your marketability is by incorporating sales skills. Whether you’re aiming for a career in sales or not, possessing these skills can significantly elevate your professional profile. In this comprehensive guide, we’ll…

    Tips for Cyber Security Best Practices

    In today’s digital age, where technology permeates every aspect of our lives, cybersecurity has become more critical than ever before. With the increasing sophistication of cyber threats, from ransomware attacks to phishing scams, protecting our digital assets and personal information has become a top priority. This blog is dedicated to equipping you with the knowledge…

    Sucessfully Navigate Fintech Recruitment

    In the dynamic world of financial technology (fintech), where innovation converges with finance, the quest for exceptional talent is both exhilarating and daunting. As fintech companies surge forward, fueled by disruptive technologies and shifting consumer demands, their success hinges on assembling the right teams. In this 2,000-word exploration, we’ll delve into the intricacies of fintech…

    Tips to elevate your recruitment process

    Recruiting the right talent is a critical aspect of organizational success. Whether you’re a startup or a well-established company, your recruitment process directly impacts your team’s performance, company culture, and overall growth. In this blog, we’ll explore actionable strategies to enhance your recruitment practices and attract top-notch candidates.    Evaluate Current Hiring Practices   Whether…

    SaaS Trends 2024: What to Expect

    The software-as-a-service (SaaS) landscape is evolving rapidly, and 2024 promises to be a pivotal year. As organizations increasingly rely on cloud-based solutions, understanding the upcoming trends becomes crucial. In this blog post, we’ll dissect the key developments that will shape the SaaS industry in the coming year.   1. AI-Powered SaaS Applications   In 2024,…

    Salary Boost: How to Ask for a Raise

    In the grand theater of professional life, there’s a pivotal scene that often induces sweaty palms, racing hearts, and sleepless nights: asking for a raise. Whether you’re a seasoned employee or a fresh-faced newcomer, the prospect of negotiating your salary can be both exhilarating and nerve-wracking. But fear not! This blog post is your backstage…

    $200 Million In Series D Funding?

    Despite predictions of a slowdown, the AI sector remains red-hot! Glean, the AI-enhanced work assistant startup, just secured a massive $200 million in Series D funding at a $2.2 billion valuation. Led by Kleiner Perkins and Lightspeed Venture Partners, the round includes support from Sequoia, Coatue, Iconiq Growth, and more. Glean, based in Palo Alto,…

    Beyond Quotas: The Sales Manager’s Role

    “Sales management is not just about hitting targets; it’s about orchestrating a symphony of strategies, people, and persistence.” In the bustling world of business, where revenue reigns supreme, the unsung hero—the sales manager—takes center stage. Picture this: a seasoned conductor, poised at the podium, guiding a diverse orchestra of sales representatives toward a harmonious crescendo…

    We’ve Got News For You: February 2024

    After only joining Pulse Recruitment in January, it feels as though Brian Rijsouw, our Director of Technologies, has been with us for years. Brian is managing a team of Tech Recruiters and is already utilising his extensive network to find roles ranging from entry-level support, technicians up to engineering leads. When it comes to Sales…

    Tips for a sucessful recruitment process

    Recruiting and hiring the right talent is crucial for any organization’s success. A well-executed recruitment process ensures that you attract, evaluate, and select candidates who align with your company’s goals and culture. Whether you’re an HR professional, a hiring manager, or a business owner, these tips will help you optimize your recruitment efforts: In this…