Top 5 Reasons Why an External Sales Coach is Your Friend

Top 5 Reasons Why an External Sales Coach is Your Friend

Finding top sales talent is harder than ever. Across all the major cities in Australia, demand is high and supply is short, which means emphasis on staff retention is all the more important.

That’s why a strong external sales coach can become a Sales Manager’s “best friend”. Here’s why:

1.            Motivation and Accountability

These go hand in hand. A sales coach will be there to push you harder no matter how motivated you think you are – there’s always room to grow. A sales coach is going to find what you need to address the most in your business plan and push you to go above and beyond what you are already doing to get there. It may be your weakest link, but with someone else’s eye, they’ll keep you on the ball at all times to keep things on the up and up. Working with a sales coach will allow you to set these plans into action and then work together to meet the goals along the way.

2.            Fresh Perspective

Once you get momentum, having a fresh eye can be challenging and those minor details can blur out pretty easily. Even if a sales coach is familiar with your business or similar companies, they will still be addressing your business as a unique setup through a new pair of lenses with a brand-new approach. This can lead to introducing new ideas and innovative techniques to grow your business. A sales coach could very well have the knowledge and resources necessary to introduce you to opportunities you never previously considered.

3.            Specified Training

The unique experience and circumstances surrounding your business will lend to specific training from your coach. You may have some similarities with plans they’ve helped others in your field with, but you are guaranteed to have a unique training experience as no two companies are identical in their strengths and weaknesses. Your coach will be able to walk you through the steps you need to take to keep your company unique. You don’t want to be a carbon copy of everyone out there in your field and it is key to develop a differentiating factor to set yourself apart from the rest.

4.            Peace of Mind

Having a sales coach walk you through the steps is a huge stress relief. If you’re looking to grow your already successful business, then a sales coach can help relieve some of the burden you’ve put on your shoulders as well. Knowing that you aren’t going at it alone can ease the tension you feel by leaps and bounds. Less tension and stress means more focus on the important things you need to do to get your team / business to a successful point. Whether you are just getting started or just looking to grow, the company of a sales coach and knowing you can reach them for any advice makes a big difference in how you face the ups and downs you will inevitably get to.

5.            Bigger Earnings

This really should go without saying. No matter where you are in your business, hiring a sales coach to take it to the next level will undoubtedly result in making more sales and thus more money in the long term. Sure, you are spending money by hiring the sales coach, but it takes money to make money and investing in someone who is going to work to help you build up your business is money well spent. With a coach, you’ll more than make that investment back, and who doesn’t like more money?

Currently, Pulse Coaching have a 100% re-book rate after the first session with a Coach.

Visit for more information or contact us at and we’ll have a Sales Coach contact you for a free consultation.

All Pulse Coaching sales coaches are hands on Sales Managers who are still working in the industry as well as coaching. This means that you’ll have peace of mind that by working with us; you’ll get up-to-date, relevant team coaching that everyone can relate to.

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Sourced from Ramon Ray when he was deciding on engaging a sales coach.

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