News | Sales Trends In APAC: Prioritizing Automation And Texting

Mar 23, 2023

Daniel Hale

Table of Contents
    Add a header to begin generating the table of contents

    We’ve picked some more interesting trends that we have found in the 2023 APAC Hubspot Sales Report.

    Below is a snapshot which seems to highlight a heavy focus on automation and using texting and Whatsapp as an effective tool in the Asian market.

     

    • In Australia, sales teams are more likely to embrace hybrid sales and remote selling, with cross-selling and upselling to existing customers being a top sales goal for 2023.
    • Singaporeans have increased their mobile purchases for both personal and business use, and WhatsApp is their preferred messaging and chat platform for reaching out about a product or service.
    • A mobile-first strategy for sales and alignment with marketing is predicted for Southeast Asia as a whole.
    • SE Asian Countries prioritise Net Promoter Score (NPS) as a top sales metric, with texting and messaging growing as effective sales channels.
    • Sales teams should focus on providing personalised outreach throughout the buying process and using sales tech tools to gain a thorough understanding of the buyer for future, more contextual, communication.
    • Successful sales organisations in the APAC area are relying more on automated tools, business intelligence, buying signals, texting and messaging, and social selling.

     

    Expect to see more hybrid and remote selling, a focus on upselling and cross-selling, and a boom in emerging channels like using WhatsApp for sales in 2023.

     

    READY FOR A GAME-CHANGING CAREER OR TEAM ENHANCEMENT?

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Spotting High-Performing Sales Reps

    Hiring high-performing sales reps is essential for any organization aiming to boost its revenue, expand its client base, and strengthen its brand. However, identifying these top-tier salespeople can be challenging, especially when every candidate claims to have the right skills. High performers bring a blend of persistence, emotional intelligence, resilience, and a customer-first mindset. With…
    How To Hire Elite Tech Sales Teams

    In the competitive landscape of tech sales, assembling a high-performing team requires more than just a strong hiring strategy. It involves understanding the unique qualities that make tech sales professionals successful, creating a hiring process tailored to attract top talent, and investing in long-term success by aligning candidates with your company culture and goals. Hiring…
    The Pros & Cons of Sales Headhunters

    In today’s competitive job market, finding the right sales role can be a challenge, especially for those looking to advance or transition into specialized areas. Sales headhunters offer unique insights, access to exclusive job opportunities, and guidance throughout the hiring process. But are they the right choice for every job seeker? Understanding the advantages and…
    Essential Tips for Hiring Sales Staff

    Hiring sales staff is one of the most critical steps for any business aiming to drive revenue and expand market share. A great sales team not only helps bring in new clients but also fosters strong relationships with existing customers, driving long-term business success. However, finding and hiring the right sales talent can be challenging…
    In-Demand Tech Sales Roles for 2025

    As technology continues to evolve at an unprecedented pace, the demand for skilled sales professionals in the tech industry is rapidly increasing. With new products, services, and innovations emerging daily, organizations require talented individuals who can effectively communicate value, drive sales, and establish strong customer relationships. For 2025, specific tech sales roles are projected to…
    Sales Positions with Fast Career Growth

    The sales profession offers one of the fastest career growth opportunities across industries. Whether you’re starting your sales journey or looking to transition to a new role, sales positions are well-known for their merit-based advancement. Success in sales often depends on skill, determination, and performance rather than the time you’ve spent in a role, which…
    Secrets to Successful Sales Recruitment

    Sales recruitment is one of the most critical functions for any business aiming to achieve sustained growth. The right sales team can propel your company to new heights, while the wrong hires can result in wasted time, money, and missed opportunities. Successful sales recruitment requires a well-thought-out strategy that goes beyond posting job ads and…
    How to Succeed in a Tech Sales Role

    The tech sales industry is one of the fastest-growing and most dynamic sectors in the global economy. With the rise of cloud computing, SaaS (Software as a Service), AI, and digital transformation across industries, the demand for tech sales professionals has skyrocketed. However, succeeding in a tech sales role requires more than just basic sales…
    Improve Your Sales Recruitment Process

    Hiring the right sales talent can be the difference between business growth and stagnation. In the competitive world of sales, finding skilled professionals who not only meet your company’s needs but can also drive results is essential. A robust sales recruitment process ensures you attract, assess, and onboard the best candidates to build a successful…
    Why Your Business Needs a Sales Recruiter

    In today’s highly competitive market, businesses rely on exceptional sales talent to drive revenue and foster growth. Hiring the right sales professionals is crucial, yet many companies struggle to find the right candidates. This is where a specialized sales recruiter comes into play. Partnering with a sales recruitment agency like Pulse Recruitment offers distinct advantages,…

    Visit our blog page