Employers Hub | How to attract the best when hiring

Table of Contents
    Add a header to begin generating the table of contents

    The market is hot right now, with more jobs than people, and candidates are well aware of this dynamic.

    So, to attract the best people, you need to be able to tell a great story about your business to develop trust and position your company above the competition.

    The story will cover your value prop and what separates you from the competition. It also delves into how the team is structured, what high earners are making per quarter, success stories about internal promotions, the company culture and opportunities for training and education.

    The first interview is the best time to tell your story, and it should also address past issues and growing pains (half the time, the candidate is already aware of these issues). Engaging the candidate in the first interview will also bring the “passive” candidates to life and engage them to build trust and excitement.

    Every story should be told with passion and have a beginning, a middle and an end.

    Or, in this case – the PAST, the PRESENT and the FUTURE.

    The PAST might not be perfect, but that’s OK – you need to address it and be completely honest. It’s all about the learning experience and how the business has evolved. This will give context and build trust with candidates.

    The PRESENT is about what the team looks like today, the value prop and how far the business has come…

    And the FUTURE is the part that inspires.

    My job as a recruiter is to refine your story to the market and tell it truthfully and consistently, which brings your company to life.

     

    SEEKING INDUSTRY-LEADING TALENT?

    Leverage Pulse Recruitment’s expertise in IT, sales, and marketing to secure elite professionals in Sydney, Melbourne, Brisbane, the wider Asia-Pacific and United States regions. Experience the advantage by connecting with us!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Sales Positions with Fast Career Growth

    The tech industry is booming at an unprecedented rate, with a demand for skilled sales professionals who can bridge the gap between complex technology solutions and clients’ needs. As businesses strive to stay ahead, sales roles in tech have become integral, requiring professionals to not only understand the technology but also communicate its value effectively…

    Spotting High-Performing Sales Reps

    Hiring high-performing sales reps is essential for any organization aiming to boost its revenue, expand its client base, and strengthen its brand. However, identifying these top-tier salespeople can be challenging, especially when every candidate claims to have the right skills. High performers bring a blend of persistence, emotional intelligence, resilience, and a customer-first mindset. With…

    How To Hire Elite Tech Sales Teams

    In the competitive landscape of tech sales, assembling a high-performing team requires more than just a strong hiring strategy. It involves understanding the unique qualities that make tech sales professionals successful, creating a hiring process tailored to attract top talent, and investing in long-term success by aligning candidates with your company culture and goals. Hiring…

    The Pros & Cons of Sales Headhunters

    In today’s competitive job market, finding the right sales role can be a challenge, especially for those looking to advance or transition into specialized areas. Sales headhunters offer unique insights, access to exclusive job opportunities, and guidance throughout the hiring process. But are they the right choice for every job seeker? Understanding the advantages and…

    Essential Tips for Hiring Sales Staff

    Hiring sales staff is one of the most critical steps for any business aiming to drive revenue and expand market share. A great sales team not only helps bring in new clients but also fosters strong relationships with existing customers, driving long-term business success. However, finding and hiring the right sales talent can be challenging…

    In-Demand Tech Sales Roles for 2025

    As technology continues to evolve at an unprecedented pace, the demand for skilled sales professionals in the tech industry is rapidly increasing. With new products, services, and innovations emerging daily, organizations require talented individuals who can effectively communicate value, drive sales, and establish strong customer relationships. For 2025, specific tech sales roles are projected to…

    Sales Positions with Fast Career Growth

    The sales profession offers one of the fastest career growth opportunities across industries. Whether you’re starting your sales journey or looking to transition to a new role, sales positions are well-known for their merit-based advancement. Success in sales often depends on skill, determination, and performance rather than the time you’ve spent in a role, which…

    Secrets to Successful Sales Recruitment

    Sales recruitment is one of the most critical functions for any business aiming to achieve sustained growth. The right sales team can propel your company to new heights, while the wrong hires can result in wasted time, money, and missed opportunities. Successful sales recruitment requires a well-thought-out strategy that goes beyond posting job ads and…

    How to Succeed in a Tech Sales Role

    The tech sales industry is one of the fastest-growing and most dynamic sectors in the global economy. With the rise of cloud computing, SaaS (Software as a Service), AI, and digital transformation across industries, the demand for tech sales professionals has skyrocketed. However, succeeding in a tech sales role requires more than just basic sales…

    Improve Your Sales Recruitment Process

    Hiring the right sales talent can be the difference between business growth and stagnation. In the competitive world of sales, finding skilled professionals who not only meet your company’s needs but can also drive results is essential. A robust sales recruitment process ensures you attract, assess, and onboard the best candidates to build a successful…