Job Seekers Hub | Culture – The art of showing what’s behind the scenes

Mar 20, 2017

Pulse Recruitment

Table of Contents
    Add a header to begin generating the table of contents

    Looking to buy a new work suit? You try it on.

    Looking to buy a new car? You test drive it.

    Looking to buy a house? You view it.

    …you catch my drift?

    Anytime we make a significant purchase, typically it’s a “try it before you buy it” scenario. It gives us the reassurance that if we don’t like it, well, at least we’re not committed to it. However, with a career move, unfortunately this isn’t the case. Sure, you can ask what the culture is like in the interviews, you can get a tour of the office, or talk to an existing team member, but ultimately, you won’t know what the culture is like until you’ve already committed. To me, that kind of seems like signing a contract with a blindfold on, doesn’t it?

    Thankfully, many organisations have realised it’s not worth the risk to assume that talent will thrive in their existing culture. Instead, we’re seeing more regularly the trend of companies showing what really happens behind the scenes which gives potential hires an opportunity to see if the culture is right for them. LinkedIn recently hosted an event on ‘Branding to win the best talent’ and the host, Megan Speelman, quoted “The better you can show what happens behind the scenes, the more attractive you are going to be”. Couldn’t agree more.

    It’s also important to note that the power has shifted to the candidate as a result of the digital evolution. Candidates have choices, and it’s now up to companies to come to the table and truly answer: “Why work with us”.

    So, what do these powerful job seekers really want to know about your culture? They want to know:

    • What are your perks?
    • What makes you tick?
    • What are your values?
    • What differentiates you from everyone else?
    • What does the company look like?
    • How many people work there?
    • How many offices do you have?

    Here are a few channels to showcase your culture – it’s best to have a variety of mediums to creatively show off your people and your perks. Don’t worry about bragging, people want to see it!

    • Blogs on what you’re up to
    • Videos showing some personality
    • Team photos on social channels
    • A great “career” page on your website
    • Individuals posting to their social networks about their job (your employees are your brand ambassadors!)
    • Positive Glassdoor reviews & Google reviews

    The more you’re willing to share, the more you’ll attract talent that fit the puzzle.

     

    READY TO TAKE THE NEXT STEP IN YOUR CAREER?

    Explore a vast array of IT, sales, and marketing roles spanning across Sydney, Melbourne, Brisbane, the wider Australia and Asia-Pacific and the United States regions. With Pulse Recruitment, you’ll find positions that resonate with your skills and ambitions. Embark on a transformative career journey and submit your resume of LinkedIn profile today!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    The Death of the Demo: Selling in the Age of Skepticism

    By the time a buyer finally decides to talk to a salesperson in 2026, the traditional sales cycle is already more than half over. In fact, the average B2B buyer has likely spent upwards of 20 hours researching their specific problem before they even consider hitting a “Book a Demo” button. They have scoured peer…
    Personalization That Actually Wins Deals

    The year is 2026, and the B2B buyer is exhausted. They are navigating a digital landscape flooded with “hyper-personalized” noise. Their LinkedIn inboxes are a graveyard of automated messages that reference their university, their latest “congratulations on the new role” notification, or some mundane detail about their hometown. For the modern buyer, these aren’t signs…
    From Manager to Architect: The New Sales Leadership

    For decades, the path to sales leadership was as predictable as a scripted cold call. The formula was simple: be the top performing “Lone Wolf” Account Executive, crush your numbers for three years, and get promoted to manage a team. The result was almost always the creation of a “Super AE” masquerading as a manager….
    The Most In-Demand Tech Sales Skills for 2026

    The tech sales landscape of 2026 is unrecognizable compared to the “growth at all costs” era of the early 2020s. We have entered the age of Sophisticated Realism. Buyers are more informed, more risk-averse, and more shielded by technology than ever before. In response, the role of the salesperson has undergone a fundamental mutation. In…
    Remote vs. Hybrid: What Australia’s Best Sales Reps are Demanding Now

    The Australian employment landscape has undergone a permanent transformation. For sales organizations, particularly those in the high growth sectors of technology, fintech, and cybersecurity, the traditional office based model is no longer the standard. It is a relic of a previous era. As we navigate the current market, a critical question faces every sales leader…
    Why B2B Sales is a Team Sport in 2026

    For decades, the “Lone Wolf” was the celebrated archetype of the sales world. This was the Account Executive (AE) who worked in a vacuum, kept their secrets close to their chest, and emerged from the shadows only to ring the bell after closing a massive deal. They were the “closers,” the individual heroes whose grit…
    The 2026 GTM Playbook: EQ, Shadow Pipelines, & Talent Gaps

    In the Go-To-Market (GTM) landscape of 2026, the noise is deafening. We were promised that AI would automate our way to infinite scale, but instead, it has created a “trust deficit.” Buyers are shielded by AI gatekeepers, their inboxes are flooded with “hyper-personalized” (yet soulless) outreach, and the old playbooks are being shredded in real-time….
    7 Red Flags to Look for During Your Tech Sales Interview

    The tech sales landscape is a high-octane world of “disruptive” SaaS products, uncapped commissions, and the promise of rapid career progression. On paper, every startup looks like the next unicorn. However, beneath the surface of free kombucha and ergonomic desks, many sales organizations are struggling with toxic cultures, unattainable quotas, and “burn and churn” philosophies…
    Why “Job Hopping” in Sales Might Be Killing Your Long-Term Earnings

    In the modern sales landscape, there is a pervasive belief that the only way to get a significant “raise” is to change companies. The logic seems sound on the surface: jump to a new startup, grab a 20% increase in base salary, vest a few more options, and repeat the cycle every 18 months. Recruiters…
    Culture vs. Quota: Why Top Billers Leave (and How to Make Them Stay)

    In the high-stakes world of professional recruitment and enterprise sales, there is a prevailing myth that “money heals all wounds.” Leadership often believes that as long as the commission checks are fat and the leaderboard is glowing, the “Top Billers”—the 5% who carry 50% of the revenue—are happy. But then, the unthinkable happens. Your star…

    Visit our blog page