Job Seekers Hub | Culture – The art of showing what’s behind the scenes

Mar 20, 2017

Pulse Recruitment

Table of Contents
    Add a header to begin generating the table of contents

    Looking to buy a new work suit? You try it on.

    Looking to buy a new car? You test drive it.

    Looking to buy a house? You view it.

    …you catch my drift?

    Anytime we make a significant purchase, typically it’s a “try it before you buy it” scenario. It gives us the reassurance that if we don’t like it, well, at least we’re not committed to it. However, with a career move, unfortunately this isn’t the case. Sure, you can ask what the culture is like in the interviews, you can get a tour of the office, or talk to an existing team member, but ultimately, you won’t know what the culture is like until you’ve already committed. To me, that kind of seems like signing a contract with a blindfold on, doesn’t it?

    Thankfully, many organisations have realised it’s not worth the risk to assume that talent will thrive in their existing culture. Instead, we’re seeing more regularly the trend of companies showing what really happens behind the scenes which gives potential hires an opportunity to see if the culture is right for them. LinkedIn recently hosted an event on ‘Branding to win the best talent’ and the host, Megan Speelman, quoted “The better you can show what happens behind the scenes, the more attractive you are going to be”. Couldn’t agree more.

    It’s also important to note that the power has shifted to the candidate as a result of the digital evolution. Candidates have choices, and it’s now up to companies to come to the table and truly answer: “Why work with us”.

    So, what do these powerful job seekers really want to know about your culture? They want to know:

    • What are your perks?
    • What makes you tick?
    • What are your values?
    • What differentiates you from everyone else?
    • What does the company look like?
    • How many people work there?
    • How many offices do you have?

    Here are a few channels to showcase your culture – it’s best to have a variety of mediums to creatively show off your people and your perks. Don’t worry about bragging, people want to see it!

    • Blogs on what you’re up to
    • Videos showing some personality
    • Team photos on social channels
    • A great “career” page on your website
    • Individuals posting to their social networks about their job (your employees are your brand ambassadors!)
    • Positive Glassdoor reviews & Google reviews

    The more you’re willing to share, the more you’ll attract talent that fit the puzzle.

     

    READY TO TAKE THE NEXT STEP IN YOUR CAREER?

    Explore a vast array of IT, sales, and marketing roles spanning across Sydney, Melbourne, Brisbane, the wider Australia and Asia-Pacific and the United States regions. With Pulse Recruitment, you’ll find positions that resonate with your skills and ambitions. Embark on a transformative career journey and submit your resume of LinkedIn profile today!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    How to Build a Personal Brand in Cyber

    In the high-stakes world of cybersecurity, trust and credibility are the ultimate currency. Whether you’re a seasoned Security Engineer, a budding SOC Analyst, or a CISO looking to influence policy, your personal brand is your most valuable professional asset. It’s no longer enough to be technically brilliant behind closed doors. The most successful professionals are…
    Mitigating Enterprise Cyber Risks

    In the digital economy, cyber risk is not an IT problem—it is a business risk. Every board meeting, every product launch, and every major partnership is underpinned by the assumption of security. When that assumption fails, the consequences—regulatory fines, intellectual property loss, reputational damage, and operational downtime—can be catastrophic. For enterprise leaders, the goal is…
    How to Fix Gaps in Your FinTech Team

    The FinTech industry is a high-speed collision of finance, technology, and regulation. To win in this environment, you need a team with an impossibly rare combination of skills: deep financial domain expertise paired with cutting-edge tech proficiency. The result? A pervasive and persistent talent gap that threatens to stall innovation, increase compliance risk, and slow…
    Your Guide to AI in the Workplace

    The conversation around AI in the workplace often focuses on automation—the replacement of routine tasks. For ambitious job seekers and forward-thinking professionals, however, the real story is augmentation: how AI acts as an unparalleled co-pilot that dramatically enhances your ability to make better, faster, and more strategic decisions. In a world drowning in data and…
    How AI Helps With Decision-Making

    For decades, strategic leadership relied on two pillars: experience and data. Today, the volume, velocity, and complexity of data have simply outstripped the capacity of human experience alone. The time between insight and action—the decision cycle—is collapsing. In this environment, Artificial Intelligence (AI) is no longer an optional tool; it is the force multiplier that…
    Top Skills for Cybersecurity Careers

    The field of cybersecurity is no longer a niche corner of IT—it is the indispensable backbone of the global economy. Every major digital transformation, from AI to the cloud, creates new avenues for innovation and, simultaneously, new surface areas for attack. This constant state of evolution means the skills required for success are changing faster…
    What’s Missing on Your Sales Team?

    The classic image of a successful sales team is simple: a pack of hungry Account Executives (AEs), led by a visionary Sales Manager, all fueled by coffee and a killer instinct. This is the “hunter” model, and while it was effective in a simpler age, it’s now a relic of a bygone era. Today’s B2B…
    Can AI Improve Workplace Culture?

    The phrase “workplace culture” often conjures images of ping-pong tables, catered lunches, or inspirational posters. But the true measure of a great culture is far more fundamental: it’s the sum of shared values, behaviors, and the collective experience of every employee. It’s about feeling seen, valued, and empowered. For decades, shaping this intangible yet critical…
    Your Path Into the Crypto World

    The world of crypto, blockchain, and Web3 is no longer a niche corner of the internet; it’s a multi-trillion-dollar global industry that is fundamentally reshaping finance, tech, supply chains, and art. For the ambitious job seeker, this isn’t just a trend—it’s the biggest career pivot opportunity of a generation. Forget the headlines about market volatility;…
    Why Fintech Is Booming in 2025

    The financial world is undergoing a profound and irreversible transformation, and in 2025, the Fintech (Financial Technology) industry isn’t just growing—it’s booming. Valued at hundreds of billions of dollars and projected to continue its explosive growth well into the next decade, this sector has moved far beyond simple mobile banking. It is now the engine…

    Visit our blog page