Job Seekers Hub | Culture – The art of showing what’s behind the scenes

Mar 20, 2017

Pulse Recruitment

Table of Contents
    Add a header to begin generating the table of contents

    Looking to buy a new work suit? You try it on.

    Looking to buy a new car? You test drive it.

    Looking to buy a house? You view it.

    …you catch my drift?

    Anytime we make a significant purchase, typically it’s a “try it before you buy it” scenario. It gives us the reassurance that if we don’t like it, well, at least we’re not committed to it. However, with a career move, unfortunately this isn’t the case. Sure, you can ask what the culture is like in the interviews, you can get a tour of the office, or talk to an existing team member, but ultimately, you won’t know what the culture is like until you’ve already committed. To me, that kind of seems like signing a contract with a blindfold on, doesn’t it?

    Thankfully, many organisations have realised it’s not worth the risk to assume that talent will thrive in their existing culture. Instead, we’re seeing more regularly the trend of companies showing what really happens behind the scenes which gives potential hires an opportunity to see if the culture is right for them. LinkedIn recently hosted an event on ‘Branding to win the best talent’ and the host, Megan Speelman, quoted “The better you can show what happens behind the scenes, the more attractive you are going to be”. Couldn’t agree more.

    It’s also important to note that the power has shifted to the candidate as a result of the digital evolution. Candidates have choices, and it’s now up to companies to come to the table and truly answer: “Why work with us”.

    So, what do these powerful job seekers really want to know about your culture? They want to know:

    • What are your perks?
    • What makes you tick?
    • What are your values?
    • What differentiates you from everyone else?
    • What does the company look like?
    • How many people work there?
    • How many offices do you have?

    Here are a few channels to showcase your culture – it’s best to have a variety of mediums to creatively show off your people and your perks. Don’t worry about bragging, people want to see it!

    • Blogs on what you’re up to
    • Videos showing some personality
    • Team photos on social channels
    • A great “career” page on your website
    • Individuals posting to their social networks about their job (your employees are your brand ambassadors!)
    • Positive Glassdoor reviews & Google reviews

    The more you’re willing to share, the more you’ll attract talent that fit the puzzle.

     

    READY TO TAKE THE NEXT STEP IN YOUR CAREER?

    Explore a vast array of IT, sales, and marketing roles spanning across Sydney, Melbourne, Brisbane, the wider Australia and Asia-Pacific and the United States regions. With Pulse Recruitment, you’ll find positions that resonate with your skills and ambitions. Embark on a transformative career journey and submit your resume of LinkedIn profile today!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Mastering the Hybrid Interview

    By 2026, the traditional corporate interview has officially fragmented. The days of shaking hands, judging a company’s culture by its office espresso bar, and reading an interviewer’s posture across a physical mahogany table are largely remnants of the past. Today, the hiring gauntlet is overwhelmingly hybrid. Initial chemistry reads, deep-dive technical panels, and even final-round…
    Fractional Work & Project Portfolios: The New Way to Career Insurance

    For decades, the standard recipe for professional security was simple: find a stable company, climb the linear corporate ladder, and collect a predictable paycheck. A single employer was your anchor. But by 2026, that anchor has started to feel a lot more like an anvil. The modern job market has undergone a fundamental, structural shift…
    Soft Skills Are the New Power Skills

    Walk into any coffee shop, scroll through LinkedIn, or sit in on a corporate town hall, and you will hear the exact same syllable repeated like a mantra: AI. Everyone is rushing to learn ChatGPT prompting, master Midjourney, analyze data with Claude, or automate their entire workflow. We are told—at a deafening volume—that if we…
    The Modern Cover Letter: Short, Targeted, Powerful

    Let’s be completely honest: most cover letters are absolutely terrible. They are dense, generic, and painfully boring to read. They usually sound like a robot trying to mimic a 19th-century lawyer, packed with phrases like “Dear Hiring Committee, I am writing to express my enthusiastic interest in…” followed by a wall of text that just…
    How to Stand Out in a Crowded Job Market

    Let us be honest: applying for jobs can feel like shouting into a void. You spend hours crafting an application, click submit, and then hear nothing. It is demoralising, and it is an experience many job seekers are all too familiar with right now. The good news is that the problem is rarely a lack…
    What Every Job Seeker Needs to Know in 2026

    If you have not looked for a new job in the last two or three years, you may be in for a surprise. The hiring landscape has undergone a series of significant shifts since the post-pandemic period, and understanding those changes is essential if you want to navigate your job search effectively in 2026. This…
    The Skills That Will Get You Hired in 2026

    The job market has changed dramatically over the past few years, and 2026 is shaping up to be one of the most skills-focused hiring climates in recent memory. Employers are no longer content to hire based on job titles and years of experience alone. Instead, recruiters and hiring managers are digging deeper — scrutinising portfolios,…
    3 LinkedIn Mistakes That Are Costing You Interviews

    Your LinkedIn profile is working against you right now. While you’re applying to jobs and wondering why recruiters aren’t responding, three critical mistakes on your profile are causing immediate disqualification before you ever get a chance to interview. Recruiters spend an average of 6 seconds scanning LinkedIn profiles—if they see these red flags, your application…
    Personal Branding for Introverts: How to Stand Out

    The conventional wisdom around personal branding in sales feels exhausting for introverts: constant networking events, daily social media posting, aggressive self-promotion, and being “always on.” If you’re an introverted sales professional, you’ve probably felt the pressure to adopt extroverted behaviors to build your brand and advance your career. But effective personal branding doesn’t require you…
    5 Red Flags Recruiters Look for (And How to Fix Them)

    Tech sales recruiters review hundreds of resumes and LinkedIn profiles weekly. After thousands of placements, they’ve developed pattern recognition for red flags that predict poor performance, early turnover, or problematic behavior. These warning signs cause immediate disqualification regardless of how impressive other credentials appear. Understanding what recruiters consider red flags—and more importantly, how to fix…

    Visit our blog page