Job Seekers Hub | Culture – The art of showing what’s behind the scenes

Mar 20, 2017

Pulse Recruitment

Table of Contents
    Add a header to begin generating the table of contents

    Looking to buy a new work suit? You try it on.

    Looking to buy a new car? You test drive it.

    Looking to buy a house? You view it.

    …you catch my drift?

    Anytime we make a significant purchase, typically it’s a “try it before you buy it” scenario. It gives us the reassurance that if we don’t like it, well, at least we’re not committed to it. However, with a career move, unfortunately this isn’t the case. Sure, you can ask what the culture is like in the interviews, you can get a tour of the office, or talk to an existing team member, but ultimately, you won’t know what the culture is like until you’ve already committed. To me, that kind of seems like signing a contract with a blindfold on, doesn’t it?

    Thankfully, many organisations have realised it’s not worth the risk to assume that talent will thrive in their existing culture. Instead, we’re seeing more regularly the trend of companies showing what really happens behind the scenes which gives potential hires an opportunity to see if the culture is right for them. LinkedIn recently hosted an event on ‘Branding to win the best talent’ and the host, Megan Speelman, quoted “The better you can show what happens behind the scenes, the more attractive you are going to be”. Couldn’t agree more.

    It’s also important to note that the power has shifted to the candidate as a result of the digital evolution. Candidates have choices, and it’s now up to companies to come to the table and truly answer: “Why work with us”.

    So, what do these powerful job seekers really want to know about your culture? They want to know:

    • What are your perks?
    • What makes you tick?
    • What are your values?
    • What differentiates you from everyone else?
    • What does the company look like?
    • How many people work there?
    • How many offices do you have?

    Here are a few channels to showcase your culture – it’s best to have a variety of mediums to creatively show off your people and your perks. Don’t worry about bragging, people want to see it!

    • Blogs on what you’re up to
    • Videos showing some personality
    • Team photos on social channels
    • A great “career” page on your website
    • Individuals posting to their social networks about their job (your employees are your brand ambassadors!)
    • Positive Glassdoor reviews & Google reviews

    The more you’re willing to share, the more you’ll attract talent that fit the puzzle.

     

    READY TO TAKE THE NEXT STEP IN YOUR CAREER?

    Explore a vast array of IT, sales, and marketing roles spanning across Sydney, Melbourne, Brisbane, the wider Australia and Asia-Pacific and the United States regions. With Pulse Recruitment, you’ll find positions that resonate with your skills and ambitions. Embark on a transformative career journey and submit your resume of LinkedIn profile today!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    What It Takes to Work in Crypto

    The world of crypto, blockchain, and Web3 isn’t just about digital currencies and volatile markets anymore; it’s a rapidly maturing industry that’s reshaping the future of the internet, finance, and beyond. It’s a vast, exciting ecosystem creating entirely new career paths that are both intellectually stimulating and financially rewarding. If you’re watching from the sidelines,…
    How to Secure a Interview in 3 Steps

    The world of tech sales is one of the most exciting, lucrative, and competitive careers in the modern economy. You are the critical bridge between cutting-edge technology and the customer who needs it, blending technical acumen with persuasive communication. But before you can start closing multi-million dollar deals, you have to close the toughest deal…
    5 Must-Ask AI Security Questions

    In today’s era of rapidly advancing AI and cloud technologies, organizations are under growing pressure to protect sensitive data and ensure compliance with evolving regulations. The stakes are higher than ever: a data breach involving a compromised AI model or training dataset can lead to crippling fines, significant reputational damage, and a complete loss of…
    Revenue Growth vs. Headcount Growth

    In the final quarter of 2025, a critical tension defines corporate strategy: the pursuit of ambitious revenue targets set against the backdrop of constrained headcount expansion. This isn’t a temporary market blip; it’s a fundamental shift in how successful companies approach scaling. The era of merely adding a body for every $X million in potential…
    The Most in Demand Cyber Roles in 2025

    The cybersecurity job market in 2025 is less about a skills gap and more about a skills shift. As organizations rapidly adopt AI, move entire infrastructures to the cloud, and face increasingly sophisticated, nation-state-level threats, the demand for specialized cyber professionals has exploded. The foundational roles—Security Analysts and Administrators—remain crucial, but the highest-growth opportunities are…
    Which Sales Roles Fits You Best?

    If you’re a mid-to-senior level professional, you know that the world of sales is far more complex than the traditional image of the lone road warrior. Today, the sales ecosystem is a sophisticated machine with specialized roles designed to maximize efficiency and customer value. Moving up often means choosing a path, not just a higher…
    Signs of Growth in the AU SaaS Job Market

    After years of defensive backfilling and managing post-redundancy churn, real, strategic hiring momentum is back in Australia’s SaaS sector. The market has moved from survival mode to strategic build mode, but it remains a highly selective, candidate-driven landscape. For the better part of the last few years, recruitment efforts in the Australian SaaS industry were…
    The Cybersecurity Skills Gap

    In an increasingly digital world, cybersecurity is no longer a luxury—it’s a fundamental necessity. From protecting critical infrastructure to safeguarding personal data, a robust defense is essential for a stable and secure society. Yet, we’re facing a profound and worsening crisis: a persistent and growing shortage of skilled cybersecurity professionals. This isn’t just an IT…
    Is Your Sales Resume is Outdated?

    In the digital-first world of recruitment, your resume and LinkedIn profile are your most critical assets. For sales professionals, they’re more than just a list of past jobs; they are your personal marketing and branding tools. You are not just selling a product; you are selling yourself—your skills, your value, and your proven ability to…
    Negotiation as a Science, Not a Showdown

    In the world of B2B and SaaS sales, negotiation is often misunderstood. Too often, it’s imagined as a high-stakes showdown where the most aggressive salesperson wins. But research and practice reveal a very different truth: negotiation is a science, not a battle of wills. The best negotiators do not simply “close deals.” They create sustainable…

    Visit our blog page