Common Cold Calling Blunders to Avoid

Jan 13, 2025

Daniel Hale

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    Cold calls: we may not love them, but they’re here to stay. In fact, a study by Cognism found that while 95.2% of cold calls don’t convert, nearly half of buyers actually prefer cold call outreach. With the right approach, cold calling can be a game-changer, but only if you’re avoiding the pitfalls that turn prospects off.

    From information overload to skipping the follow-up, here’s what the experts have to say about refining your approach.

    Overloading with Information
    Instead of overwhelming prospects, focus on one key problem they face and how you can solve it. This shift can lead to higher engagement.

    Leading with a Hard Sell
    Opening with an aggressive pitch can push prospects away. Instead, approach with curiosity to uncover their challenges.

    Sounding Too Scripted
    Use talking points, not rigid scripts, to keep the conversation natural and engaging.

    Failing to Do Your Homework
    Lack of preparation can lead to a lost opportunity. Proper research makes your call relevant and memorable.

    Skipping the Follow-Up
    A simple follow-up keeps you top-of-mind and shows your commitment.

    Being Too Rigid and Devoid of Personality
    Allow your personality to come through to build trust. A friendly, relatable approach goes a long way.

    Talking Too Much, Listening Too Little
    Active listening helps build rapport and ensures you understand the prospect’s needs.

    Not Offering Multiple Solutions
    Show flexibility by offering multiple options to address the prospect’s challenges.

    Diving Straight Into the Pitch
    Build rapport before pitching to make the conversation feel genuine.

    Calling Without a Clear Objective
    Have a purpose for each call, and focus on qualified leads to maximize your time.

     

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