Although the word “introverted salesperson” might seem to be an oxymoron, it is more popular than you would think. Introverts’ abilities for listening, logical and analytical thinking, and efficient problem solving make them ideal candidates for relationship-based sales approaches that have become popular in recent years. The charm and small talk that extroverts are known for can only get a salesperson so far in a conversation. The selling is made possible by a thorough understanding of the product, potential needs, problems, and how it addresses the client’s dilemma. When a sales management firm considers introverts, this is where they shine.
Here are four strategies for introverts looking to grow in sales.
1. CREATE A FAVOURABLE ENVIRONMENT
According to Susan Cain, introverts thrive in low-key, quiet settings, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. As a result, it assists introverts in sales in determining the desired degree of stimulation they are comfortable working. The next move will be to create a calendar that reflects this. For instance, if attending group meetings is difficult. Instead of continuing with more interaction-oriented jobs, they should take time to recharge and recover from the energy-draining mission.
They can also use social media sites like LinkedIn, one of the best tools for communicating and networking. It helps prevent uncomfortable small talk and phone calls by allowing you to get to know the prospect before meeting them.
2. PAY ATTENTION AND SPEAK CLEARLY
When it comes to sales, listening intently and talking accurately is one of the advantages introverts have over extroverts. Extroverts can find it challenging to listen to a customer politely; introverts, on the other hand, may use their natural personality to their advantage. Introverted salespeople should use their outstanding listening skills to thoroughly understand their customers’ needs and develop a strong bond with them instead of asking too many questions and making pitches that the customer does not need. As a result, when it comes to landing the pitch, they’ll know what motivates consumers to make a purchase.
3. GATHER INFORMATION AND PREPARE FOR MEETINGS
When it comes to sales, it’s normal to believe that certain customers are “naturals.” But the fact is that planning is essential for a good and impactful salesperson. Before speaking with a potential client, the salesperson must first understand the market, the brand, the customer’s needs, and how the product fits those needs. The desire for study and interpretation is an asset for most introverts. Preparing for a meeting and doing company-related homework and small tasks like selecting a meeting location will alleviate an overwhelming situation. It’s essential for a confident pitch.
4. REHEARSE, REHEARSE, REHEARSE
Introverts may experience anxiety and nervousness when making phone calls, and they may need frequent breaks during networking events. These socialising activities can be strenuous for them to complete. However, repetition makes the situation more comfortable, as it does with most things. Cold call scripts and practise conversations and small talk before becoming second nature will help them feel more confident in their sales pitch. They should prepare questions ahead of time and take breaks to jot down the highlights of the networking case. It can provide them with some alone time to mentally plan and recharge for the following conversation.
These patterns will aid an introvert in landing a sales job via a sales recruitment agency.
Posted at 9:22am on Wednesday the 14th of April, 2021.