How to stand out from the crowd when recruiting

Sep 16, 2021

Daniel Hale

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    The market is hot right now with more jobs than people, and candidates are well aware of this dynamic.

    So, to attract the best people, you need to be able to tell a great story about your business to develop trust and position your company above the competition.

    The story will cover your value prop and what separates you from the competition. It also delves into how the team is structured, what high earners are making per quarter, success stories about internal promotions, the company culture and opportunities for training and education.

    The first interview is the best time to tell your story, and it should also address past issues and growing pains (half the time, the candidate is already aware of these issues). Engaging the candidate in the first interview will also bring the “passive” candidates to life and engage them in a way that can build trust and excitement.

    Every story should be told with a level of passion and have a beginning, a middle and an end.

    Or, in this case – the PAST, the PRESENT and the FUTURE.

    The PAST might not be perfect, but that’s OK – you need to address it and be completely honest. It’s all about the learning experience and how the business has evolved. This will give context and build trust with candidates.

    The PRESENT is about what the team looks like today, the value prop and how far the business has come…

    And the FUTURE is the part that inspires.

    My job as a recruiter is to refine your story to the market and tell it in a truthful and consistent way that brings your company to life.

     

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