Pulse Recruitment

Tarlia Smedley

Marketing Director

As a metrics-driven marketing strategist, Tarlia’s projects across all facets of marketing and campaign conversions has led to a list of accolades and highly sought-after published content by some of the world’s leading media platforms.

Tarlia assists Pulse Recruitment and all our clients and candidates with brand building whilst also benefiting from our robust marketing strategy. With extensive experience within the technology and recruitment industries, Tarlia works in conjunction with Pulse Recruitment’s sales consultants for clarity and a highly successful recruitment process for all. Something that sets us apart and is in high demand due to our consistent success rate.

 

Today, Pulse Recruitment services more than 1,000 clients across the Asia-Pacific and the United States, ranging from small start-ups to large Multi-National vendors.  Currently the Sourcr Award Winners of the 2023 Agency of the Year – Sales, 2023 Best Agency – Sales NSW and 2022 Sourcr Best Agency – Sales NSW. Our average time frame from taking the job brief to offer stage is 13.5 working days with a 93% fill rate and a 97% retention rate past the probation period.

A marketing strategy that benefits our clients and candidates

Sales Recruitment Process Brand Building Market Mapping

Brand Building

Creating a remarkable end-to-end customer experience that delights and builds word-of-mouth opportunities.

Improve Team Morale by Hiring a Sales Recruitment Agency Specialising in Tech and SaaS

Positioning

Defining and executing Pulse's go-to-market strategy. Establishing the one thing companies are great at, and then adding clarity to our communications.

Marketing Strategy for Sales Recruiters Recruiting for Tech and SaaS Companies in Australia

Strategic Narrative

Creating and developing the right story. One that aligns with the company and its people, and powers success.

An overview of Tarlia's key skills:

Marketing Management

Social Media Content Production

Social Media Strategy

Copywriting

Brand Marketing

Editing Video Content

Product Development

Analysing Activity

Running Paid Social Campaigns

Website Design & Development

Briefing Photo/Video Shoots

Content Marketing, SEO & PPC

Some fun facts about Tarlia:

Chilli

It may not be the first thought to come to mind when meeting Tarlia, but she absolutely loves spicy chilli! She has even won every single chilli eating competition she has competed in!

England Tech Sales Recruitment

She used to live in England and spent years travelling through Europe, Asia and North America. She hopes to spend a few more years living back in London as she really enjoys the people and culture.

Acting

Tarlia grew up doing catwalk modelling and seeing herself on the big screen. From being the face of David Jones to appearing in Telstra or Mars Bar ads, she had an unusual but eventful childhood.

Accolades

Professional Development Tips For Career Advancement

One of our very own, Tarlia Smedley, recently collaborated with Upcity to contribute to a piece by providing her best career advice and professional development tips for both entry-level employees and mid-career professionals.

Click here to view the full article

Tarlia Smedley, UpCity

Landing Page Best Practices for B2B SaaS and Tech Companies

Tarlia Smedley, recently spoke with Databox about best practices for lading pages for SaaS and Tech companies.

Click here to view the full article

Tarlia Smedley, Databox

Global Best Performing TikTok Ads Winner

Tarlia designed, created and executed TikTok Campaigns that saw them reach the TikTok Top Ads page for the best performing auction ads on TikTok globally. These are used as sources of creative inspiration and provide direction for anyone wanting to create high performing ad campaigns worldwide.

Tarlia Smedley, TikTok

Globally Recognised Ad Creator

Tarlia has been recognised and published by Facebook and Instagram for creating sponsorship ads with an average consistency of a 3.94% success rate ABOVE the industry average.

Tarlia Smedley, Facebook and Instagram

Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Our Head of Marketing Tarlia Smedley was interviewed by Databox about Instagram posting frequencies and the successes brought by her own strategy on the matter.

Click here to view the full article

Tarlia Smedley, Databox

6 Instagram Marketing Trends of 2021 For Small Businesses

Our Head of Marketing Tarlia Smedley was interviewed by GoodFirms to discuss the latest Instagram marketing trends and the statistics on her latest successful ad campaign. This further affirms that brands can achieve much more by incorporating Reels in their campaigns.

Tarlia Smedley, GoodFirms

How do B2B Companies Connect with Hard-to-Reach Prospects in 2023?

One of our very own, Tarlia Smedley, recently collaborated with Databox to contribute to a piece about connecting with hard to reach prospects.

Click here to view the full article

Tarlia Smedley, Databox

What Advice Do Chief Marketing Officers Give for Managing Marketing Teams?

In collaboration with CMO Times, Tarlia Smedley taps into the expertise of Marketing Directors to deliver concise yet powerful advice on managing marketing teams.

Click here to view the full article

Tarlia Smedley, CMO Times

https://databox.com/microsoft-ads-vs-google-ads

Rethinking the best ways to reach your target audience in 2024? Join Pulse Recruitment’s Tarlia Smedley in discussing whether Google Ads or Micrsoft Ads is the way to go.

Click here to view the full article

Tarlia Smedley, Databox

Should Small Businesses Use Personal Branding?

One Marketing Director, Tarlia Smedley, recently spoke with UpCity to tackle the pivotal question: Should small businesses adopt personal branding?

Click here to view the full article

Tarlia Smedley, UpCIty

Meet the rest of our team

Daniel Hale
CEO & Founder  

Daniel founded Pulse Recruitment in 2004. As an entrepreneur and a provider of hybrid technology resources, he serves as a dynamic team leader, consistently leveraging his extensive network of senior IT professionals to achieve unmatched results.

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Brian Rijsouw
Director of Technologies  

Brian has been in the international recruitment space since 2005 and is committed to building high-performance teams. He is also an advocate for human-centric recruitment practices.

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Rich Lees
Senior Consultant  

Rich is a software sales recruitment specialist with a focus on SaaS and Tech. With his expertise, Rich excels at connecting high-quality candidates with outstanding work environments throughout Australia.

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Pre Patel
Senior Consultant  

Pre has been successfully recruiting senior sales professionals into high growth tech companies for over a decade. He specializes in high-touch relationship management.

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Jess Seguenza
Retail Recruitment Consultant  

Jess is a specialist in retail recruitment across ANZ. Her passion lies in connecting retail professionals with organizations, ensuring an ideal match of skills and cultural values for thriving industry partnerships.

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Rosanna Sumabat
Consultant  

Rosanna is a seasoned recruitment consultant with vast experience in tech sales across APAC and the U.S.A. Her passion for connecting people and networking drives her success in matching top talent with exceptional companies.

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Bai Almira Patangan
Consultant  

With experience in full life cycle recruitment, Bai specializing in corporate and tech niche roles across the Philippine, Japan, Australia, and US markets.

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Shalini Ramanayake
Marketing Manager  

As a Writer and Digital Marketer, Shalini has shared the stories and profiles of some of the best and brightest in ANZ’s start-up ecosystem. She is result-oriented, a people person, and believes in consistent growth.

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Jean Del Rosario
CRM Administrator  

Jean is skilled in Applicant Tracking Systems and CRM tools, she excels at managing databases and streamlining workflows. She is passionate about using technology to enhance recruitment and provides exceptional back-office support.

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Fuelling success through personalised connections

Pulse Recruitment thrives on forging personalised connections that fuel success. Our team of passionate sales and marketing recruiters is dedicated to going above and beyond to deliver tailored experiences for our clients and candidates in the pursuit of achieving their professional aspirations. We take pride in building genuine relationships, ensuring that every match we make is a perfect fit that drives growth for all parties involved.